Business Plan

1. Executive Summary

Talentum is a cloud-based, subscription-based software solution designed specifically for small to mid-sized entertainment agencies that manage a wide variety of talent including models, musicians, actors, dancers, and more. It streamlines booking management, talent availability, payment processing, and post-event tasks, while also supporting white-labeling and customizable branding for clients. The product aims to fill a market gap by offering deep integration, ease of use, and advanced features not currently offered by key competitors.

2. Market Opportunity

  • Target Market: Small to mid-sized entertainment agencies (local/regional)

  • Talent Types: Models, musicians, actors, dancers, cirque performers, magicians, burlesque dancers, singers, exotic dancers, security guards

  • Market Need: Existing solutions (e.g., Gigwell, SimplyBook.me) lack robust white-labeling, broad payment support, advanced calendar sync, and seamless post-event feedback.

  • Opportunity: Provide an all-in-one solution that is affordable, customizable, and scales with agency needs.

3. Product Description

Core Features:
 ✅ Talent database & automated availability checks
 ✅ Booking management with contract generation
 ✅ Calendar integration with Google Calendar (agency & talent)
 ✅ Payment processing: Stripe, Square, PayPal, Venmo, Cash App, Zelle, Authorize.NET
 ✅ SMS, email, and optional WhatsApp reminders (two-way communication with online confirmation/decline)
 ✅ Invoicing & payment confirmation
 ✅ Post-event feedback & rating collection
 ✅ Custom branding and white-label support
 ✅ Cloud-based at launch with a mobile app planned for later

4. Revenue Model & Pricing Strategy

  • Subscription Model: Based on the number of talent/clients managed (tiered pricing)

  • Free Trial: 7-day free trial period

  • Optional Transaction Fee: Clients can choose to pay a small fee per booking instead of a higher flat monthly rate

  • Additional Revenue Streams: Potential for premium add-ons (e.g., advanced analytics, premium support, custom integrations)

5. Development & Compensation Strategy

  • Development Team: Existing team; compensation based on a percentage of business profits to incentivize ongoing support and improvements

  • MVP Timeline: Begin development immediately; target MVP within 6–9 months

  • Deployment:

    • Phase 1: Cloud-based SaaS platform

    • Phase 2: Mobile app (after MVP success and client feedback)

6. Marketing & Sales Plan

  • Initial Marketing:

    • Direct outreach to local and regional entertainment agencies

    • Content marketing (blog posts, webinars, case studies) targeting pain points in booking management

    • Social media presence and targeted ads (Facebook, Instagram, LinkedIn)

    • Referral program for agencies

  • Sales Strategy:

    • Direct sales calls/emails to small and mid-sized agencies

    • Partnerships with local event organizers and talent agencies

    • Industry trade shows & conferences

7. Financial Projections (High-Level)

  • Year 1: Focus on product development, onboarding first 10–20 clients, breaking even or small loss due to initial investment

  • Year 2: Scale marketing efforts, add new features (white-labeling, mobile app), reach profitability

  • Year 3: Expand to regional/national markets, refine features, add premium add-ons

8. Risk Analysis & Mitigation

  • Development Risk: Mitigated by incentivized developer compensation (percentage of profits)

  • Market Risk: Validate MVP with a small group of agencies before scaling

  • Payment Risk: Integrate multiple secure payment processors from the start

  • Competition Risk: Differentiate with white-labeling, broad payment support, and deep integration with calendars and communications

9. Next Steps

✅ Finalize feature specifications and user stories
✅ Begin MVP development
✅ Develop marketing website and sales materials
✅ Reach out to pilot agencies for feedback
✅ Implement profit-sharing agreements with developers